WIR X Persija Jakarta to Launch Persija AR & MINAR Game

June, 2020

In supporting the government appeals during the Covid 19 Pandemic for #Dirumahaja, Persija Jakarta together with AR & Co and MINAR - Augmented Reality based technology company under WIR Group launched the Persija AR application and the Persija X MINAR activation event.

The launch of the application and activation of this event was marked by the signing of a cooperation agreement between Persija Jakarta, AR & Co, MINAR and Juara as the official merchandise licensee from Persija. Persija Jakarta was represented by Ambono Janurianto as President Director of Persija, Juara was represented by Mochtar Sarman as CEO, AR & Co and MINAR were represented by Michael Budi as CEO of WIR Group.

This launch aims to provide entertainment to football lovers, especially Jakmania during #DiRumahAja by using the Persija AR application, Jakmania can meet their idol players virtually which will appear in the form of 3D animation. This entertainment experience is also added with the photo feature. Jakmania can take pictures with their idol players and share them on social media while delivering the message "Saya Persija #DiRumahAja Tetep Keren"

"This is a new breakthrough and interesting innovation for us. By bringing Persija players closer to fans, it will make the sense of loyalty and love for Persija even higher and at the same time support the government's call for #DiRumahAja. The collaboration with MINAR is also a very interesting program, because it gives Jakmania the opportunity to get discount vouchers to purchase our official merchandise, " said Persija's Managing Director, Ambono Janurianto.

"We want to bring people closer with positive and useful material through technology so that Jakmania can meet and interact with their idol players and get discount vouchers to buy the official Persija Jakarta merchandise collection," add Juara CEO, Mochtar Sarman.

Meanwhile AR & Co and MINAR (WIR Group) CEO, Michael Budi said: "The use of technology is increasingly close and applicable in everyday life and experiences of different interactions become the most important parts of the present and the future. WIR Group as one of the leading companies in AR, VR, AI technology innovation that has served in more than 20 countries will continue and commit to providing solutions for human life, especially in Indonesia, "

AR Persija & MINAR application using Geo Location and AR Core technology can be accessed or downloaded on Google Play.

AR Persija: https://play.google.com/store/apps/details?id=com.arnco.PERSIJAAR

MINAR: https://play.google.com/store/apps/details?id=com.slingshot.minar