The Launching of Astra Life, Bringing People to Love Life

November, 2014

DM ID is honored to witness the birth of what will be the leading life insurance that understands Indonesia the most, PT Astra Aviva Life (“Astra Life”). Aviva is a leading British insurance which would like to expand their market into one of Asia’s fastest growing market, Indonesia, by building a powerful partnership with PT Astra International—a well-respected corporation in Indonesia. DM ID was exclusively appointed to build their brand from scratch and create an impactful strategic identity. This is to prepare PT Astra Aviva Life to be an outstanding insurance player in Indonesia. The development covered an extensive research to build a solid strategy which led to the creation of brand naming and striking visual identity that able to express the spirit of the company.

At the heart of this new brand is the idea of ‘Love Life’, helping everyone to be able to enjoy life, inspire people, and live their dream. They exist to bring a complete peace of mind for customers by combining two world class expertise that ready to live and breathe in serving Indonesia. Seeing this strength and noble vision of Astra Life, DM ID created brand identity that stands for the excellence and confidence of both best corporations in the world to carry the hope and trust for a positive future in life. “We were proud to have worked on this project and also pleased to once again be a partner of Astra International to help developing the brand strategy for their new business areas in Indonesia”, said Almira Shinantya, Managing Director of DM ID.