FABER-CASTELL “COLOUR TO LIFE”
As one of the oldest stationary manufactures in the world, Faber-Castell has developed a fantastic painting techniques that allows children to drive their creativity and explore new ideas. However, looking at today's increasingly digitalsavvy growing children, Faber-Castell Indonesia collaborated with AR&Co. developed an Augmented Reality based application named “Colour to Life”, to bring colouring into a next level experience for the children. Colour to Life is packed with a set of colouring book, consist of 5 different characters in 15 pages and Faber-Castell Connector Pens. Through this product, children is driven to increase their creativity by colouring each character based on their liking and by scanning the paper, they can make the characters come to life based on the colours they have coloured. Children can also play games based on the character they have scanned and interact with the characters in many different ways.
Faber-Castell also believed that through this application, children could gain some benefits such as : increase children’s brain and hand coordination, increase children’s concentration rate, stimulate children’s responsiveness, balance children’s right and left brain, train memory and increase the speed of thinking.
Although this is the first time for Faber-Castell to launch an application for their product, the results speak for themselves. Soft launched in the beginning of March 2018, their product sold out just in 2 hours.
Available in Google Play Store and Apple Store.
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