TOY STORY 3

Disney Indonesia ‘Be a Toy Story
Character’ Augmented Reality Roadshow

OBJECTIVES

The Disney Toy Story brand has a long tradition and a tremendous success on the global market and is one of Disney ´s pillar brands. Although it became an icon over the years, the Brand had never been stopped to innovate through its merchandising products. Fun Characters International (FCI) is the leading Character Licensing firm in Southeast Asia. In partnership with their licensing and retail partners, they strive to offer Toy Story 3 merchandise by creating a special event.

CHALLENGE

In the light of these needs, AR&Co saw a great opportunity for Toy Story 3 to be presented in a unique and different way. The event needed to be developed to create a new visual appearance that would bring these features to the public. The basic concept was inspired by a magic mirror where people can stand in front of this mirror and suddenly people will transform into one of the Toy Story’s character such as Woody, Buzz lightyear, etc.

SOLUTION

In close collaboration with AR&Co, a new Augmented Reality attraction is developed specifically for the event. The basic concept was inspired by a magic mirror where people can stand in front of this mirror and shall suddenly transform into one of the Toy Story’s character such as Woody, Buzz Lightyear, etc. This new attraction helped attracting many people and has successfully helped the increase of sales, making the event as one of the highest merchandising sales achieved through an event.