To revive the spirit of youth in Sony Walkman, visual implementation is done by choosing vibrant and dynamic colors suited for the young audience. The implementation of brandmark to the brand applications that follows, also to carry the message of a colorful life by Sony Walkman. As to support the launching event, Redspace teamed up with AR&Co to develop an augmented reality game. The game was called ‘Flipbook Moves’ where people are invited to follow the dancing figure shown on screen with their moves being detected. Through this innovative game technology, it was able to attract youngsters, raising the awareness of the new Sony Walkman products and revive the brand itself.