Nigeria

NEXT FOR NIGERIA

OBJECTIVES

During the recent presidential campaign in Nigeria, The presidential candidates of the All Progressives Congress (APC), retired General Muhammadu Buhari and Vice Presidential running-mate, Yemi Osinbajo, wanted to reach out young voters through modern channels. The two promised in employing a high tech campaign that would make politics more accessible to the politically conscious Nigerian youth.

CHALLENGE

The candidates had asked to find a way for them to speak directly to youth in a personal setting that also allowed feedback. “They felt that speaking through rallies and TV, while standard campaign practice, does not show their seriousness in reaching out to the youth of Nigeria.

SOLUTION

A mobile app was developed and is activated when a user focuses on any of the two major parties’ logos anywhere. The main feature is an interactive message by Buhari and Osinbajo where they deliver a talk that can be seen in 3D through mobile devices. It also allows the users to answer with comments and ideas, and then share it on social media. Malam Garba Shehu, Director of Media and Publicity for the Campaign said, “The technology provides a channel of expression for the young people of Nigeria through which they can also voice their aspirations and hopes.” The app also features an opportunity for the user to take a virtual photo with the two Presidential Candidates. On April 1st 2015, Muhammadu Buhari won presidency. President Buhari beat the incumbent by more than 2.5 million votes through his message of “change”.