As an approach to the development of this new hotel, creation of a new brand name is involved which later resulted in ‘Inaya Putri Bali’. The name ‘Inaya’ comes in alignment with ‘Grand Inna’, an established four-star hotel under the same group. Meanwhile, ‘Putri Bali’ is inspired from a local legend of seven Bali princesses that represent different positive personalities and colors. This identity is then translated unto the brandmark, which symbolizes sun as a source of life and the emblem of an Indonesia’s precious gem. Consistently, the brandmark is translated into different brand applications like name card, ID card for hotel staffs, booklet, signage and others. Altogether, they create a solid brand identity that supports the grand voyage of Inaya Putri Bali.