we build assurance for your secure living


PT. Astra International, the Indonesia’s diversified reputable brand has built a joint venture with Aviva PLC to form a new insurance brand in Indonesia, Astra Life. As a new-born brand, Astra Life assures that they are able to provide additional-values for the customers, ready to enter and compete within the Indonesian marketplace over the long-time period. DM ID was commissioned to create a compelling brand with a set of personalities that are able to clearly differentiate the brand from the competition.


The growing insurance industry in Indonesia has undoubtedly caused Indonesia as one of the most desired countries, in which to have an insurance presence. This becomes a challenge for Astra Life to build one impactful brand that grabs the market attention.


DM ID creates a strong brand development program which enables Astra Life to position itself as the companion for people of Indonesia, providing a world-class life protection services that understand local needs. The appealing visual was also made to support the brand performance at various touchpoints relevant to its targeted market. Astra Life moves forward with the spirit that strives and commits to be the companion that worth the trust of the people in Indonesia.