we build assurance for your secure living
PT. Astra International, the Indonesia’s diversified reputable brand has built a joint venture with Aviva PLC to form a new insurance brand in Indonesia, Astra Life. As a new-born brand, Astra Life assures that they are able to provide additional-values for the customers, ready to enter and compete within the Indonesian marketplace over the long-time period. DM ID was commissioned to create a compelling brand with a set of personalities that are able to clearly differentiate the brand from the competition.