Alfamart

SMART RETAIL SOLUTION FOR INDONESIAN FAMILIES

OBJECTIVES

With 7,000 stores across the nation, Alfamart reigns to become one of Indonesia’s most established retail brands. Amidst the competitive minimarket industry, Alfamart realized that it needs to change and create better brand experiences to strive. So together with Redspace, Alfamart sought to revitalize its brand across the full brand’s touch points and bring new energy to its stakeholders.

CHALLENGE

There is a need to create differentiation yet maintaining consistency across visual implementation, quality of service and experience which became quite a task. Herewith, Alfamart also needs to reengage the internal team and ensure that every member would deliver the same brand message.

SOLUTION

We carried out a nation-wide store audit that provided us with insights to the new brand strategy, design and communication. The new brand mark was refreshed and is supported by a unique ‘flag’ system that signifies the spirit of Indonesia. This visual language is then applied into its brand applications consistently. Employee engagement was also carried out so the internal can apply the new essence to practice. Altogether, they support the development of Alfamart to be a modern and smart minimarket for Indonesian families.