Group IT Director
Senja Lazuardy is one of the Augmented Reality technology pioneers and expert in Asia. He has been engaged in the field of Information Technology for more than a decade of experience. His passion for computer vision technology, especially in the development of Augmented Reality has helped advancing the technology from Indonesia to many parts of Asia.
In 2009, together with the other Co-Founders, he started AR&Co; a technology unit under WIR Group and helped growing the unit into the Asia’s largest Augmented Reality & innovative technology company. Under AR&Co flag, he has developed and delivered various augmented reality projects that can be found in more than 20 countries globally. He was also responsible for leading the IT team to deliver various augmented reality programs for global clients such as Disney, Marvel, Cartoon Network, Samsung, Nissan, Caltex, LG, Unilever, Danone, Toyota, Honda and many others. A highly motivated individuals who loves to challenge the boundary of technology, Senja has given great contribution as AR&Co has now been acknowledged by prestigious events and organizations such as: Best Augmented Reality Campaign 2015 in AWE Silicon Valley, listed as one of 40 global most innovative companies 2014 awarded at the London Stock Exchange and awarded gold for the SMARTIES APAC award 2015.
Nowadays, Senja is the Group IT Director, building the world’s leading augmented reality (AR) based group of companies, consisting of the largest AR technology Developer Company in Asia, Intelligent Media Placement Company, and AR / Virtual Reality (VR) Store Network.
Senja has great passion in education. He is also the brain behind all technologies shown at AR Group’s very own event named ARTX (Augmented Reality & Technology Experience) in Indonesia, Brunei, and Vietnam. He has given many lectures or seminars on Computer Vision technology at many top universities, such as Universitas Indonesia, Institut Pertanian Bogor, Bina Nusantara, Universitas Gunadarma, Universitas Al Azhar Indonesia, and others