Mario khoe

Managing Director of Minar

Mario is one of the passionate talents in the creative industry who has held senior positions with global branding consultancy firm and advertising agencies. Currently, he is the Managing Director at MINAR, a unit of AR&CO and a member of WIR Group. MINAR is a free to play location-based mobile application with GPS feature infused Augmented Reality (AR) technology and its very own unique redeemable virtual currencies.

Prior to his current position, Mario served as the International Business Development and Strategy Director at DM-ID Branding Consultancy firm, a member of WIR Group. He has 10+ years of experience in building and managing brands across the industries ranging from Indonesian national brands such as Astra Life, Jakarta Post, Mustika Ratu, Achilles Radial, Bank Muamalat to name a few and global brands including McDonald’s, Alpine Mineral Water, Myanmar Tourism Federation, and KG Group in Kenya to name a few.

Mario is also a qualified lawyer in Singapore. He was admitted to the Singapore Bar in August 2017. He possesses a Juris Doctor (“JD”) from the Singapore Management University.