Mario khoe

Managing Director of Minar

Mario is one of the passionate talents in creative industry who has held senior positions with global branding consultancy firm and advertising agencies, most recently as the Global Strategy Director at DM ID Branding Consultancy. Currently he is the Director of Marketing and Communication at WIR Group. Mario ultimately oversees WIR Group’s business development initiatives and all associated activities exclusively in Southeast Asia.



Prior to WIR Group, Mario was tasked in both business development and brand consultancy at DM ID, to prospect for clients across industries. He served and managed diverse range of clients to re-brand and/or brand their corporation and products in Southeast Asia ranging from national brands such as Astra Life, Jakarta Post, Indomaret, Mustika Ratu, Achilles Radial, Bank Muamalat to name a few and global brands including McDonalds, Alpine Mineral Water, Myanmar Tourism Federation and KG Group in Kenya to name a few.



Having a keen appetite for sustainable development, Mario has worked as a brand strategist for Green Building Council Indonesia, appointed as Deputy Ambassador for Myanmar Tourism Federation International Division, and successfully managed Yummyanmar Food Festival Inauguration in Myanmar on June 5th, 2013.



Mario is also a qualified lawyer in Singapore. He was admitted to the Singapore Bar in August 2017. He possesses a Juris Doctor (“JD”) from the Singapore Management University.