May / 022

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TOP NEWS

TopNews

MINAR REWARDS PLAYERS WITH MORE NEW VOUCHERS!

Aside from the existing brand power house vouchers such us McDonald’s, Electronic City and Alfamart, MINAR now offers a whole new range of vouchers this months of MAY! Now, you can enjoy:

  1. Papa Ron’s Pizza – Free Pizza and a Buy 1 Get 1 Large Pizza.
  2. Amigos Café – Rp. 100.000 Cash Vouchers.
  3. Hotel Sahid Jaya Hotel, Jakarta – 15% Discount Voucher for all F&B in the Hotel.
  4. Sunny Side Up Restaurant – Free Omurice and Rp. 25.000 Cash Vouchers.
  5. De’Sound – Rp. 25,000, Rp 50,000 & Rp. 100,000 Cash Vouchers.

These new addition of vouchers are part of MINAR’s vision to be a digitised "super mall" platform, allowing players to get their hands on various e-vouchers from different categories of retailers across Indonesia. Players collect the voucher stamps they want to enjoy and the app compiles the offers to be used at designated physical stores before they expire. This ever inclusive mobile game always stick to its core to digitise marketing approach in the wake of the retail industry market demand transformation, among other things, and calls for retailers to innovate and try out new technology to reach out and engage with consumers with MINAR.

PROJECT HIGHLIGHTS

Project

ONE-OF-A-KIND BRAND ENGAGEMENT BY RENAULT.

DMID is very excited to be partnering with Renault, both as a brand consultant and guardian, in their latest surprising engagement; ‘The Premium Destination’ in collaboration with the premium airlines Garuda Indonesia. This engagement is part of the brand blueprint in building the image for Renault in Indonesia, so it’s vital for us to make sure that Renault collaborates with the right brand partners and the kind of engagement that both go along with the brand personality and keep it engaging.

Garuda Indonesia is a prominent Indonesian airline famous for its premium service quality and overall opinion on brand image. This premium reputation goes well with the premium image that’s Renault is building as a European car brand, especially for its quality SUV; KOLEOS. That’s why the ‘Premium Destination’ event shows how two premium brands can collaborate in showing their personality through engagements such as Koleos test drive, all performed area under the wing of its finest aircraft in a restricted and VIP invitation-only Garuda Hangar.

With intense guardianship and open cooperation, it was great to have an engagement that is both disruptive and effective in sharing awareness with its co-branding partners.

 

Project

MindStores and Kimia Farma launched MEDIV, the first healthcare industry service platform in Indonesia.

Mindstores returns to launch their newest innovation in collaboration with Kimia Farma, the Medical Device, also known as Mediv. Mediv's grand launching event took place in the Ice Palace Lotte Shopping Avenue Jakarta on 29th April 2019 that was inaugurated by Mr. Honesti Basyir as Prime Director of Kimia Farma and Mr. Daniel Surya as CEO of WIR Group.

Mediv is the first and only healthcare industry service platform in Indonesia that provides opportunities for #bisnismodaljari, where everyone can sell thousands of health care & beauty products with almost no capital and free of complicated operational costs. The Mediv Virtual Store is available in Google Play Store and is equipped with AR (Augmented Reality) technology that offers a new experience by shopping medical devices through the virtual 3D world. With the launch of Mediv, Kimia Farma targets a number of resellers around 2500 by offering various benefits, starting from margins reaching up to 10% to attractive reward points programs.

 

Project

DAV's newest product for Kimia Farma, "MedivScreen" was launched at Lotte Shopping Avenue last April 2019.

Screen was also launched simultaneously. This latest innovation from DAV with Kimia Farma is developing the healthcare industry service platform using IoT (Internet of Thing) technology. For the initial phase, 50 Mediv Screen units will be placed in various Kimia Farma pharmacies in the Jabodetabek area, 4 of which have been installed in Jakarta and Bogor. On the next stage, the Mediv Screens deployment will be conducted in 1200 Kimia Farma pharmacies spread throughout Indonesia.

With this latest innovation, customers can buy large-sized medical devices that are not commonly displayed in Kimia Farma's pharmacies because of limited space, i.e. wheelchairs. In addition, various beauty products are also offered through Mediv Screen. Goods ordered on the Mediv Screen will be sent directly to the destination address using logistic services.

 

Project

WIR Group is delighted to welcome Hertha Joyce, as she is joining the DAV team as General Manager.

Hertha has a strong background in tech; having worked in the industry for more than 15 years in local and international companies. Her experience and skills, along with her passion in tech will help enhance the offerings of DAV 2.0 as a new IOT solution for the retail industry; shaping a new digital landscape for Indonesia.

 

IN THE SPOTLIGHT

Tini Wini Biti Magic Face Application Launching Event.

Spotlight

On 4th May 2019, Tini Wini Biti together with AR&Co. launch a new Augmented Reality (AR) application called Tini Wini Biti Magic Face at The Ice Palace Concert Hall - Lotte Shopping Avenue. This is the 4th project AR&Co. works together with Tini Wini Biti for their consumer promotion activation. To play/use Tini Wini Biti Magic Face application, consumer need to buy 1 pack of Tini Wini Biti to get the "magic" coin inside the pack, then download the application for FREE on Google Play.

Download here



 

Saoraja Hub Selects 3 Finalists.

Spotlight

Three promising startups in the Saoraja Hub Ideas Competition have been selected as Finalist last weekend in Makassar. They are Mallsampah, Digides, and Perawat.id who successfully went through the 3-days bootcamp.

The finalists will be mentored and networked for the next several months through Saoraja Hub to increase their capacity and performance to become viable and profitable businesses of the future. Saoraja Hub will continue to encourage other startups in eastern Indonesia to also rise and rock the nation.

Saoraja Hub is a Kalla Group initiative supported by WIR Group to nurture and accelerate the growth of Startups in eastern Indonesia. The program was launched during the Kalla Youth Fest in November 2018 and has attracted interests from startups and also investors.

Read more here

 

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More News coming next month! Should you need more information,
please contact: disruptionclub@wirglobal.com

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