February / 016

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TOP NEWS

TopNews

TEMAN NAURA, AN AR BASED APP FOR NAURA NEW ALBUM

Naura is one of Indonesian rising teenager artist & singer with lots of kids & teenager fans, and most of them are tech-savvy teens.

To create more intimate & immersive experience with their idol, Trinity Indonesia together with AR&Co created an Augmented Reality based app for Naura newest album called Katakanlah Cinta which launched in January 2019.

The AR feature is activated by a collection card, that can be found in Naura's album, which fans can buy from local music store or KFC. Other than that, by collecting all the cards, the fans have chances to win various exclusive prizes from their idol.

Download "Teman Naura" here

 

PROJECT HIGHLIGHTS

Project

MINDSTORES : MINDSTORES WILL BE APPLYING THE QR CORE PAYMENT STANDARDS

This year, BI (Bank Indonesia) will implement a policy about standardizing payments using QR Code (Quick Response Code). This standard was planned to be launched by following the international standards. With QR Codes, merchants won't have to use EDC machines, made easier just by utilizing QR Codes and mobile phones. Smaller merchants will also benefit from these rules. For that reason, Mindstores will apply that policy as the foundation for innovation development for commerce businesses that are being worked on.

 

Project

AR&CO : AR&CO. OFFICIAL TECHNOLOGY PARTNER FOR DECATHLON INDONESIA

On 8th February 2018, AR&Co. & Decathlon Indonesia proudly announce their technology official partnership for Decathlon’s new store in Mall Taman Anggrek, Jakarta - Indonesia.

The new store will bring a new concept featuring an augmented reality technology & interactive projector mapping that will increase customers’ experiences in the store.

Decathlon is one of the biggest sport retail in Indonesia that provides a variety of sports equipment. From running, swimming, camping to hiking activities, football, badminton, fitness and horsing.

Anticipating Decathlon Indonesia at Mall Taman Anggrek on April 2019.

 

Project

DMID : NEW FACE OF FILANTRA

Proudly worked with Rumah Zakat for its successful rebranding, DMID is now developing a brand for Filantra, a sister company of Rumah Zakat.

As a humanitarian-based foundation, its new brand positioning is made clear - as a comprehensive and global-standard CSR consultant who plans and implements strategic CSR projects.

Now, Filantra has gone through a major visual transformation as well and become a professional, confident and innovative brand, ready to embark its successful journey.

www.filantra.ngo

 

Project

MINAR : 20.000 ALFAMART CASH VOUCHERS FOR MINAR PLAYERS!

One of Indonesia largest and most popular convenience store with more than 10.000 stores across Southeast Asia has partnered with MINAR. If you’re big on shopping for your daily essentials in Alfamart, you’ll be pleased to know that Alfamart is distributing 20.000 cash vouchers in JABODETABEK and Bandung region.

MINAR now lets you play and gather Cash Vouchers* to shop in Alfamart. You can explore your surrounding in real time and search for Minar Stones to mine for Alfamart Cash Voucher* exclusively in MINAR mobile application. To get this Cash Voucher, all you need is an Android phone with GPS feature.

It is part of Alfamart vision to adapt to the current wave of technology, augmented reality/virtual reality/artificial intelligence and mobile application realm. This partnership can propel Alfamart altogether by bridging the digital gap between brands and consumers. As consumers’ expectations change and physical retail go through a digital transformation, Alfamart is creating compelling, predictive, and experiential brand engagement through MINAR mobile application.

What is particularly striking about MINAR, is that it disrupts consumer’s life by driving online traffic offline, increasing foot traffic and activity. If MINAR can direct traffic offline, it creates a multitude of opportunities for businesses.

For more information about MINAR mobile application, click here

*Terms and condition apply

 

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