January / 014

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TOP NEWS

TopNews

RENAULT TEAMS UP WITH
DMID FOR DELIVERING
ITS PASSION TO INDONESIA

2019 has surely been breezing its wind of enthusiasm to DMID. We are so excited to greet our new partner who has been producing cars for 120 years, Renault, a European brand based in France that’s extensively available in 134 countries and five continents. And this year is the time for Renault to strengthen its presence in Indonesia.

Renault is passionate in giving people easy life through innovative features. Its innovative DNA is manifested in everything they do, from smart features in the car, autonomous driving, to the first-in-the-world zero emission plant that’s inclusive and friendly for diffable workers. Renault’s cars are designed to turn heads and induce pride rendered from its vibrant, connected to people, and forward-looking personality.

DMID is collaborating with Renault in crafting the right perception for Indonesian market to build awareness in maximum velocity with high effectiveness. A seamless branded experience that puts customers first is offered to encourage emotional bonding through easy life experience true to Renault’s brand line “Passion for Life”.

 

 



 

 

PROJECT HIGHLIGHTS

Project

AR&CO : BALANCING DIGITAL &
PHYSICAL ACTIVITY WITH HILO
DRAW & PLAY 3.0 APP

It's been four continuous years HiLo and AR&Co working together. Every year, new features and innovation implemented so the kids can experience various gameplay to get fun & exercise. Continuing last year project, we upgraded HiLo Draw & Play to version 3.0. In this version, we developed a new feature where the kids not only can enjoy the fun within the Game but also be active. There are Quests where the users need to complete the mission by doing various small exercises, Push-up, Jogging, Planking, Jumping, etc. The goal is to balance digital activity with the physical one. Find out the fun and download the app here.

 

Project

DMID : PRAWIRA BANDUNG INTRODUCES THE NEW FACE
AT IBL 2018-2019

Garuda Bandung basketball team just launched its new name before the IBL match. The team name hasbeen transformed into Prawira Bandung to resonate its uplifting and ever burning spirit and optimism. DMID was trusted to craft the new brand identity including the name and visual identity. The name was anskrit word meaning valiant men who fear nothing. The name is a true manifestation of a team that’s supported by brave men that don’t hesitate in playing against anyone in any condition to reach victory for Bandung city.

 

Project

Mindstores : MINDSTORES WITH
ALFAMIND: SWIFTLY DELIVERING GOODS

After successfully launching new virtual store network with IndiHome, now as of January 2019, total Alfamind virtual store owners have reached more than 36,000 with 15,000+ active users and counting due to opening of new channels to allow more to own their Alfamind stores.

At the same time, Mindstores and Alfamind keep continuing to value-add their services to customers. New improvements include the process of shipping goods in an even shorter amount of processing time where consumers can now choose to come personally to collect purchases, or to have them shipped directly from the nearest Alfamart stores thus allowing users to receive their goods only within 3 hours or less after placing the order, not solely limited to groceries type of products.

 

Project

MINAR : REPUBLIKA AND MINAR
COLLABORATION

Republika, an Indonesian national daily newspaper established since 1992, has signed with MINAR to embrace the new frontier of brand engagement. Republika will utilize MINAR mobile application to place interactive advertising within MINAR's very own gaming features. With MINAR, Republika will be able to engage its target audience accurately using MINAR geo-location technology and increase Republika’s brand awareness across the entire Jakarta and greater Jakarta. This is a relevant and important milestone for Republika in refreshing its brand image and engaging the Millennials.

 

IN THE SPOTLIGHT

MINING PRECIOUS ROCKS IN THE SWISS ALPS

Spotlight

From January 22-25, WIR will rock Davos by spreading hundreds of virtual rocks all over the Swiss ski-resort town. Thousands of delegates from hundreds of countries will get the opportunity to play the MINAR app, searching the streets and slopes for these precious virtual rocks and collect coins. The WIR team at the Indonesia Pavilion will be ready to give special rewards for those who play the app and collect the coins.

 



DAV : STRATEGIC PARTNERSHIP BETWEEN DAV AND ESIM
TO DEPLOY 10,000 NEXT-GEN DAV 2.0 IN 2019

Spotlight

After the ceremony that marked the collaboration of DAV 2.O deployment between DAV and the Shanghai-based ESIM at DISRUPTO 2018 last November, the signing between both companies was carried out on 11th January 2019 in Shanghai. Through this partnership, DAV will deploy as many as 10,000 next generation DAV devices in 2019 as the new O2O business solutions in Indonesia.

This device will provide much more features compared to the previous one, as it provides not only measurable one-on-one interactive advertisement between brands and its targeted audiences, but also other services such as shopping, and payment solutions.

 

WIR IS GROWING! OUR YOGYAKARTA OFFICE IS EXPANDING

Spotlight

Following the successful Distrupto in November last, we’re proud to announce that we’ve outgrown our old creative and technology hub in Yogyakarta and have just moved into a bigger one!

Our Yogyakarta WIR Hub is now based in Co-Hive Hartono Mall.

So, what does this mean for our partners and customers? First off, we have better facilities and more space. Which has enabled us to recruit more new experienced team members to better deliver quality products and services.

 

THRIIVE BY DISRUPTO EVENT: UNDERSTANDING POSITIVE AND
FAMILY-FRIENDLY DIGITAL CONTENT IN DISRUPTIVE ERA

Spotlight

Thriive by Disrupto is a Platform for women who wants to learn about the technology awareness in the disruptive era to protect their families. Thriive is conducting an exclusive event with a topic of Understanding Positive and Family-Friendly Digital Content in Disruptive Era. As parents, there might be some concerns when their kids are active on social media and other online platforms. Parents must be aware, be prepared and adapt to this inevitable online behaviour phenomena.

This event is to answer the underlying queation on how women, as a parent, can use the social media in the right way not just for them but also to protect their families from any negative contents within the online platform.

Catch Thriive by Disrupto event on 14 February 2019, at Saumata Apartment Lounge from 10.00 am to 12.30 pm.

 

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More disruptive news coming in the next edition! Should you need more information,
please contact: disruptionclub@wirglobal.com
www.wirglobal.com