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How Brands Stay Relevant in Disruptive Era
How Brands Stay Relevant in Disruptive Era

How Brands Stay Relevant
in Disruptive Era

The so called digital-native millennials have different preferences and behavior compared to the previous generations. Their demands to how brands appeal to them have also changed from simply offering products and services to completing their lifestyle.

Because of them, now brands are facing a new challenge; how to stay relevant to the era and be the preferred brand for Millennials. DMID has been collaborating with many brands who must disrupt the way they do business in the digital disruption era.
An example of a disruptive brand is Mama Roz who once disrupts the stereotype that bottled juice is full of additives and sugar. Mama Roz produced fresh juice from real fruits, surprisingly, without additives and sugar. With its power in distribution, Mama Roz became the first natural and fresh juice made available in many stores in the city. After years leading the market, Mama Roz didn't settle. It collaborated with DMID to rejuvenate the brand to once again disrupt the market with fresh juice, now with a surprise both in packaging design and fusion juice.

DMID has also been collaborating with Electronic City, a disruptive company who once changed people's behavior in buying electronics, from going to electronic market area in a busy market and struggle through bargaining for a good price, into buying it from a convenient place like malls and Electronic City stores offering a convenient place, a certain price and great services.

In the digital era, Electronic City is rejuvenated with digital channels offering ease and simplicity in purchase demanded by the current customers. Not only that, the store experience is also upgraded to make sure it's still relevant to how people purchase today.

DMID is showcasing these disruptive brands in DISRUPTO 2018, a movement to disrupt and transform the nation through talks, festivals and experiences. DISRUPTO is a 3-day event held on November 23 - 25. A collaboration between WIR and Plaza Indonesia, we exclusively invite all individuals who believe they need to open their minds and celebrate the future through disruptive actions. Visit DMID area in DISRUPTO 2018 and see how brands change in disruptive era. Plus, in line with its disruption, get ready as we and Electronic City have some surprises for you to reveal!

 

Appreciation for  Volunteers. Ready to rock Disrupto 2018!

Appreciation for Volunteers.
Ready to rock Disrupto 2018!

After an enormous response of volunteering at DISRUPTO and to appreciate the enthusiasm received, we at WIR, welcomed all the volunteers to join the Volunteer Party held last week at Momentum Café, Tangerang. Attended by hundreds of volunteers from all over Indonesia, the event was enlivened by speaker sessions by founders such as Westart.id and Squline, AR & VR demos by AR&CO, DJs, live musics, lucky draw and some showcases of FORD Ojo electric scooters and MAB Electric Bus experience. It was a fun filled weekend and volunteers was able to get to know DISRUPTO team and bond among themselves. This was marked as the beginning of DISRUPTO which will be held on 23-25 November 2018 at Plaza Indonesia, the volunteer party was just a small fraction of a disruptive movement in business and technology and yes we want you as well to join the force!

The next upcoming event exclusive for the volunteers is a 2-days Volunteer Briefing Session on the 16-17 NOV 2018. This will be another big event hosted by TVRI at its main auditorium. Stay tune for this update!

 

Project Highlights

Grand Launching of Alfamind @ IndiHome at Disrupto 2018

Grand Launching of Alfamind
@ IndiHome at Disrupto 2018

Alfamind @ IndiHome is a disruptive innovation from MindStores together with Alfamart and Telkom IndiHome. This partnership forms a virtual retail store that is available on IndiHome TV platform, where users can shop and sell Alfamind products directly from their TV screen.
Following its soft launch back in August, Alfamind @ IndiHome will be having a Grand Launching event coming up on November 25th. The Grand Launching will be held concurrently with the DISRUPTO event at Black Stage, Plaza Indonesia Extension Level 4.

 

Exciting Experience for Disrupto's Volunteer Party with AR & VR

Exciting Experience for Disrupto's
Volunteer Party with AR & VR

Last Friday, one of the most disruptive event, DISRUPTO, welcomed all the enthusiastic volunteers to join a Volunteer Party held at Momentum Cafe. This pre-event is dedicated to the volunteers to get closer with the crew, others volunteers, and the event itself. It's an honor for AR&Co to be included in the event, providing an immersive experience for the volunteers with the AR & VR. The volunteers also had a chance to try various games installed with AR & VR in this event.

 

The New Face of KALLA for Indonesia's Sustainable Welfare

The New Face of KALLA for
Indonesia's Sustainable Welfare

As the front pillar of Makassar's development in Indonesia, KALLA has been disrupting Indonesian economic and industry dynamics through strong integrity in business, innovative spirit and focus on sustainable welfare.

To strengthen the positioning in the industry as a group of companies with many lines of expertise, DM ID assists KALLA to manage its wide brand portfolios and highlight the expertise through a brand architecture system, maintaining its core value in integrity, sustainability and professionalism, while infusing a new energy through a solid visual system and brand new logo.

KALLA now appears in its 66th anniversary as the progressive spirit that enhances Indonesian welfare by becoming the hub of innovation in Eastern Indonesia. Read more here

 

DÄV and Kimia Farma is cookin' something interesting!

DÄV and Kimia Farma is
cookin' something interesting!

With an aim to provide a new digital experience for consumers, DÄV and Kimia Farma will be collaborating together to enhance in-store experience in their retail stores. This will be a new milestone for DÄV in entering a new retail chain with an upgraded concept offered. Interested to know more? Stay Tuned!

 

In The Spotlight

MAMA ROZ X DISRUPTO exclusive flavour - Mind Charged

MAMA ROZ X DISRUPTO exclusive flavour - Mind Charged

On this remarkable event, DISRUPTO invites Mama Roz, the 100% fresh ingredients refreshing juice to participate in DISRUPTO by creating a special new flavor, Mind Charged. With its new look, Mama Roz will recharge DISRUPTO Community and energized the spirit of disruption without boundaries.

Mama Roz x DISRUPTO is available only at DISRUPTO Event. Place your order now.

 

50% OFF DISRUPTO event ticket for Cohive members!

50% OFF DISRUPTO event ticket for Cohive members!

Cohive, a coworking space with a vision to collaborate with Jakarta's creative and innovative companies or individual to grow their businesses.

Together with DISRUPTO Community, Cohive calls out its active and talented members to enjoy 50% treat on the early bird tickets!

Come and prepare yourself to disrupt the market with Cohive.

Grab your DISRUPTO ticket here.

 

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More disruptive news coming in the next edition! Should you need more information,
please contact: disruptionclub@wirglobal.com
www.wirglobal.com