How Brands Stay Relevant
in Disruptive Era
In early 2012, a few months after I found Kennedy, Voice &
Berliner as a Public Relations (PR) firm with WIR Global, I
introduced Voice of Startups as a PR for Startups and part of
KVB. I remember some reactions when I mentioned PR for
Startups to non startups related community.
"Do startups have money?"
"Can they pay you?"
But at that time I kept running Voice of Startups with a mindset
that PR is inclusive, that it is not for big companies only. At that
time somehow, being the CEO who keeps thinking of growth and
revenue stream, I also somehow developed this skill of looking
at potential founders, potential startups (term sheet wise) and
mutual benefit financial arrangement between KVB and them.
KVB also kept running Voice of Startups with a belief that the
funding for startup system will grow (I thought eventually there
will be numbers of VCs in Indonesia because Indonesia has
productive population), as we are more inclusive so the number
of founders will increase, plus Internet will also improve under
the New Economy.
Now in 2018, our KVB is evolving. Rather than being only a PR
Firm, KVB is now a Communications and Venture Consulting
Company and I see now the landscape that I imagined back in
1) KVB continues to work with enterprises or corporate, under
our KVB for Enterprise. Progressive enterprises want to tap into
the startup network or use technology as well as do something
new to build their brands and all the excitement.
2) Our list of startups shows the rise of sectors, not just the
number of startups. This shows the growing startup landscape
in Indonesia and how consumers change.
3) We work with numbers of VCs and the number has been
rising, which means good for PR industry.
If I look back, any growth is a result of people who drive. Here are
my notes on Voice of Startups as one of part of KVB and how it
is all about people.
1) We are sector agnostic. Our team enjoys working in different
sectors as this feeds our appetite to learn.
2) We are crazy about studying business model. One of the most
interesting part is this one: knowing how different business
models can create good impact to lives.
Actually, KVB has different business models compared to other
communications companies - in my fondness to modifying
business models. Some work, some not - but it's fine. At least I
try and learn from my mistakes.
3) We are fond of stories. Every founders have different stories,
and each time we help them build their brands to support their
business, we always see this point: bravery.