Redspace Wins 2016 Rebrand 100®
Redspace is pleased to announce that it took home this year’s REBRAND 100® award with its rebranding effort for Belitung Timur (East Belitung). International juries who put spotlight on the most effective brand repositioning and redesign have honored the new identity of Belitung Timur as a destination that expresses tranquil natural beauty and clarity.
“We are honored to receive this award and I am very proud of our team for their passion into this project. We hope that this milestone will bring forth many more opportunities to come and attract more tourists to this safe haven in Belitung Island” said Stefanus Alvie, Creative Managing Director of Redspace.
Belitung Timur is amongst big brands like Australia Post, Alibaba- Ant Financial and ZTE Corporation to receive recognition for one of the world’s most effective rebrands. Through site-visit explorations, local interviews and with the support from Belitung Timur’s former regent, Bp. Basuri Tjahaja Purnama, Redspace was able to draw emotional connection into the brand strategy and design direction.
The REBRAND 100® Global Awards is a coveted reward that acknowledges remarkable brand rebuilding and redesign in the international business landscape. This year’s winners represent a vast area of industry professionals in over 51 countries.