Institut Seni Indonesia Yogyakarta Students Visits WIR Office
For two years in a row, students from Institut Seni Indonesia (ISI) Yogyakarta visited WIR office to get to know about the company better, including its view on branding, and its approach on working with global or local clients. As the speaker for this visitation, DM ID Senior Brand Designer, Ms. Anastasia Octacian talked about her experiences in creating comprehensive brands for clients, as well as shared about the challenges and the methodology used in building compelling brandmark with its visual concept, extending it to all brand touch points. Afterwards, the Project Director of AR&Co, Ms. Krisni Lee also encouraged the students to have the confidence to innovate by sharing the company’s expertise in augmented reality technology that is able to bring memorable experiences by combinig both virtual and real worlds.
On this event, the students have been given the understanding about the important roles of designers in developing successful brands and how their works and contributions are able to leverage Indonesia creative industry. Gogor Bangsa, Course Secretary from the Faculty said, “We’re glad that we had another chance to visit WIR office again in this year. This event was indeed very useful and inspiring for our students and also able to open their minds in regards to working within the creative industries.”
Slingshot at the 2017 PDMA Annual Conference, Chicago