ASTARK together with AR&CO launches the first Augmented Reality Football Trading Card Game in Indonesia
On the 2nd to the 4th of December 2016, ASTARK in partnership with AR&Co held a launching event for ASTARK: FOOTBALL, the first online football mobile gaming app with Augmented Reality trading cards in Indonesia. ASTARK is a local start-up founded by Arthur Irawan, a young professional footballer from Indonesia who has played in several football clubs around the world such as Manchester United, Spain’s Espanyol B and Waasland-Beveren of Belgium.
ASTARK: FOOTBALL has released its first series, INDONESIAN ALL STARS, featuring 30 of ‘the best football players and coaches in Indonesia’ including Bambang Pamungkas, Raphael Maitimo, Achmad Jufriyanto and Johan Alfarizi. The aim of the game is to collect as many ASTARK cards as possible to recruit, train and manage your own dream team of the best Indonesian football players to compete against other Users’ virtual teams. With this Augmented Reality trading card game, ASTARK and AR&Co hopes to elevate the awareness and image of local football icons in Indonesia who are often overshadowed by the publicity of international football celebrities like Cristiano Ronaldo and Lionel Messi.
A three-day exhibition was held in the Main Atrium of Senayan City where passersby get a chance to create their own limited edition custom-made ASTARK: FOOTBALL card, making them an addition to the INDONESIAN ALL STARS club. Football fans also received the opportunity to meet and greet with some of their favorite ASTARK players in person.
The last day marked the official launch of ASTARK: FOOTBALL, when both media groups and football enthusiasts gathered as Peter Shearer, being co-founder of Slingshot, and Arthur Irawan gave introductory statements about the product, as well as Bambang Pamungkas who gave his verbal appreciation and support towards the ASTARK: FOOTBALL brand as being a channel for Indonesian football fans to connect, get to know, and build emotional bonds with their national football heroes.
Slingshot at the 2017 PDMA Annual Conference, Chicago