DM ID 4th Consecutive Wins in REBRAND 100® Global Awards
We couldn’t be more excited to start this year, receiving the news about our win on REBRAND 100® Global Awards. We’re awarded the Distinction Category for BJTI Port amongst hundreds of rebranding cases from all over the world. REBRAND™ is the world's leading brand transformation and rebranding resource, and REBRAND 100® Global Awards is the first and most respected recognition for repositioned brands.
This 2016 REBRAND 100® Global Awards is our 4th consecutive wins since the first time we won the title in 2012 – Achilles (Notable Category), followed by 2013 – Bank Muamalat (Merit Category), and 2014 – Myanmar Tourism Federation (Distinction).
The new brand and naming for BJTI Port portrays its vision and spirit and prepares the organization to achieve its aim of entering new markets. The new value position, “The Pulse of the Nation’s Life,” inspires the new “BJTI Port” to raise their spirit as a national institution that plays an important role in the sustainability of Indonesia.
Conveying the initial vision and stated business goals, the new identity, positioning and visual language together help to support BJTI Port's success by symbolizing their commitment to serve the nation. “Suitable essence to position BJTI PORT as a “pulse” company that plays an important role to the nation. Spot on and intriguing nationalism essence, short words but impactful upon improving work spirit”, says Mr. Putut Sri Muljanto, President Director of BJTI Port.
DM ID is South East Asia’s Leading brand consultancy firm with combined expertise in strategy, design and people engagement with strong market presence in emerging markets such as Indonesia, Myanmar, Cambodia, Vietnam and Laos. We’re driven by a spirit to build great brands that deliver powerful impact, empower people and build the nations.
Slingshot at the 2017 PDMA Annual Conference, Chicago