Celebrating 1st Anniversary of The Joint Venture Between Two Giants
One year has passed, from the emergence of Indonesia’s new leading Insurance Company. A joint-collaboration between PT Astra International, Indonesia largest diversified company and Aviva, a leading United Kingdom Insurance company.
Where DM ID had an honorable opportunity to be involved in the process of delivering the new brand here in Indonesia. By delivering thorough yet compelling brand strategy with a personality that clearly differentiate the brand from the cluttered competition in the market. With a personality that distinct, engaging, simple, and relevant to the market. DM ID mapped out an integrated communication and visual strategy that breathe the new spirit “Love Life”. Through its new spirit, Astra Life encourages all Indonesian to appreciate their life and pursue their aspiration.
The Managing Director of DM ID, Almira Shinantya say “We are proud to be the branding partner for Astra Life and wish them to have continuous success years to come, and consistently build their strong communication and inspire more and more people to love their life.”
“We believe with a strong brand platform and the cooperative collaboration from Astra Life we will see more and more great accomplishment in the future.” The Deputy Managing Director of DM ID, Galih Rangha added.
Slingshot at the 2017 PDMA Annual Conference, Chicago