Belitung Timur: A Branded Tourism Destination
Branding is not limited to only products and services, but also to people and destinations. This time around, Redspace is given the great opportunity to unfold the charms of a natural beauty in Indonesia, Belitung Timur together with Bp. Basuri Tjahaja Purnama.
Belitung Timur is a serene destination that puts spotlight on its pristine beaches, captivating under water scene and cultural diversity. It is known as the place that inspired the successful novel and movie “Laskar Pelangi” or The Rainbow Troops by Andrea Hirata. Nevertheless, Belitung Timur has so much more to offer to stand out as a world-class destination. To reach this objective, Redspace pursued to create a holistic branding approach through creative strategy and design implementation.
“We do need people with expertise that are acknowledged with professionalism and transparency at work. Redspace is able to deliver this with their creative ideas and support. We hope that our destination will own a unique identity that can differentiate us from others and can promote Belitung Timur to the rest of the world.” said the Regent of Belitung Timur, Bp. Basuri Tjahaja Purnama.
Through local discussions and on-site explorations, Belitung Timur unveils to be a place that embraces simplicity and humility. It is able to give a peace of mind and a piece of clarity through its tranquil beauty. This is the message translated into its logo identity which represents humility and nature. It is also supported by dynamic supergraphics that expresses the diverse culture of Belitung Timur.
Marsha Andrea, Operational Manager of Redspace commented “It is an honor for us to collaborate with Bp. Basuri and the tourism ministry of Belitung Timur. We hope that this branding can give an edge not only to tourism but also to investor relations and social developments. We look forward for the brand communications to take place and keen to welcome everyone to experience new excitements at Belitung Timur”
Alongside with this rebranding process, a newly redesigned tourism website www.belitungtimur.net will also be launched in no time. Visitors can see the new excitement of Belitung Timur and will be guided through interesting tourism information from events, activities to facilities. With this, Belitung Timur is prepared to welcome local and international tourists alike to a safe haven in Belitung Island.
Slingshot at the 2017 PDMA Annual Conference, Chicago